As Senior Director of Sales & Marketing for Manor Lake Management, Tony Gimbrone brings more than 20 years of proven success in senior living and healthcare leadership. He oversees sales strategy, marketing initiatives, and occupancy growth across the Manor Lake communities, ensuring that each property achieves its financial goals while maintaining a resident-first focus.
Tony specializes in launching new communities, developing digital and traditional marketing campaigns, and leading high-performing teams that deliver consistent results. Over the course of his career, he has successfully opened multiple senior living communities, implemented innovative CRM and digital advertising strategies, and eliminated costly third-party referral dependencies—all while driving occupancy growth and strengthening brand presence.
With a background that spans executive operations, consulting, and regional sales leadership, Tony is passionate about combining data-driven strategy with compassionate service. At Manor Lake Management, he is dedicated to advancing the company’s mission as a local owner-operator, delivering high-quality, personalized senior living experiences for residents and peace of mind for their families. Tony is most known for remaining calm in a crisis. As everyone else is running for cover, he is calmly calculating the ROI of the unexpected drama and seeing an opportunity.
